The company was originally established in 1958 as GoldStar, producing radios, TVs, refrigerators,washing machines, and air conditioners.
The LG Group was a merger of two Korean companies, Lucky and GoldStar, from which the abbreviation of LG was derived. The current "Life's Good" slogan is a backronym. Before the corporate name change to LG, household products were sold under the brand name of Lucky, while electronic products were sold under the brand name of GoldStar The GoldStar brand is still perceived as a discount brand. ' In 1994 Goldstar gained sponsorship from The 3DO Company to make the first 3DO Interactive multiplayer. It was very pricey, but is examined to be the best out of all of the 3DO Systems.
In 1995, GoldStar was renamed LG Electronics, and acquired Zenith Electronics of the United States.
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